The Office of Marketing & Business Outreach is responsible for ensuring that the University’s name, logos, trademarks, and other intellectual property are appropriately used.
We encourage you to let us know of a possible misuse by completing the Trademark Misuse Form and emailing it to us at ombo [at] berkeley [dot] edu.
The following links provide guidelines about unacceptable use of the name of the University of California and its trademarks.
- California Education Code 92000
- University of California Graphic Identity Guide and Resources
- Berkeley Campus Policy on the Use of the University’s Name, Seals, and Trademarks
Alteration or misuse of a trademark is a violation of state, federal, and international trademark law.
Misuse appears in many forms such as:
- When a trademark is altered to any degree, used as part of a non-University business’ logo, or used to advertise a business, etc
- When the University’s name is used to designate any business, social, political, religious, or other organization, including, but not limited to, any corporation, firm, partnership, association, group, activity, or enterprise
- When the University’s name is used to imply, indicate or otherwise suggest that any such organization, or any product or service of such organization is connected or affiliated with, or is endorsed, favored, or supported by, or is opposed by the University of California
- The display, advertisement, or announcement of the University’s name publicly at, or in connection with, any meeting, assembly, or demonstration, or any propaganda, advertising, or promotional activity of any kind which has for its purpose or any part of its purpose the support, endorsement, advancement, opposition, or defeat of any strike, lockout, or boycott or of any political, religious, sociological, or economic movement, activity, or program.
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