Communication Strategies

OMBO develops marketing and promotional campaigns that support the University’s strategic goal of establishing worldwide preeminence. The mission of the department is to identify the special accomplishments and unique and differentiating characteristics of UC Berkeley, and to communicate these attributes effectively through a variety of marketing and advertising vehicles.

From UC Berkeley-branded merchandise to transit and ATM advertising, OMBO collaborates with campus colleagues and external business partners to create and implement high-impact, compelling communication strategies that assist the University to:

• Boost student recruitment and quality of applicants
• Raise funds and support for University programs
• Keep in touch with alumni
• Share key accomplishments and strategic vision
• Promote academic excellence and commitment to service

Corporate Identity

A strong brand and identity are dependent on the consistent use of the names, visual elements, language and style that together establish the hallmark of UC Berkeley’s public image.

Every individual and department within the campus community has the opportunity to contribute to maintaining UC Berkeley’s unique identity, and OBMO appreciates your efforts to incorporate the published style and editorial guidelines:

• Identity Guidelines
• Campus Online Activities Policy