The UC Berkeley Office of Marketing & Business Outreach (OMBO) regulates, promotes, and protects, worldwide, the use of the University's name, seal, icons, images, or landmarks ("trademarks") in a wide variety of media. These trademarks are among the intellectual property (IP) owned by The Regents of the University of California.
Protect
The University’s name and identifying marks are assets of the University that reflect quality and excellence. Inappropriate use of these assets, on the other hand, could reflect negatively on the institution. Regulation and enforcement measures help to protect the integrity and identity of UC Berkeley, while at the same time promoting the University's core mission of education, research, and public service. OMBO is committed to protecting the University's trademarks from harm, misuse and infringement.
Promote
The University of California, Berkeley, name and logos serve to identify our goods and services in interstate commerce. Further, they promote our mission of education, research, and public service in a variety of media, including print, online, television, film and, of course, on merchandise. It is the responsibility of University and external constituents to ensure that all uses of these names and marks properly reflect the reputation, message and visual identity of the University. Consistency of the brand is integral to universal recognition of the institution and its values.
Before engaging in any promotional activity that incorporates UC Berkeley’s registered name, trademark or other insignia, please contact OMBO, or one of the units listed on the Promotions page.
Questions?
Got a question? Visit our Questions? section for the answer.
Or contact us directly at ombo [at] berkeley [dot] edu or 510-642-6344.