UC Berkeley’s name and other trademarks may be displayed on merchandise, in advertising, in television/film productions, or in association with sponsored events, when approved by the Office of Marketing & Business Outreach or other authorized campus department. These promotional uses of the University’s trademarks must be carefully managed to protect the University’s reputation and promote campus-sponsored initiatives.

Licensing Programs

UC Berkeley’s licensing programs regulate, promote, and protect the commercial use of the University's name and identifying marks. When merchandise displaying the University’s trademarks are resold for profit, the University receives a royalty from the licensee, who has been granted permission to use the trademarks.

1. Domestic Licensing Programs
   1. Not-for-Profit or Internal Use: complete the Trademark Use Request form and submit to OMBO.
   2. External "For Profit" Commercial Use: contact the Collegiate Licensing Company or the Berkeley campus' domestic licensing administrator, mterwill [at] berkeley [dot] edu, Asst. Athletic Director for Business Development
2. International Licensing Program
3. Media

   UC Berkeley regularly receives requests from individuals or companies who wish to use our trademarks in television/film productions, commercial photographs or in advertising.

   While educational institutions, news agencies, and other non-profit organizations may reference the University in articles for the purposes of education or information, if you need assistance with a media request, we recommend that you contact the University’s Media Relations Office.