UC Berkeley’s name and other trademarks may be displayed on merchandise, in advertising, in television/film productions, or in association with sponsored events, when approved by the Office of Marketing & Business Outreach or other authorized campus department. These promotional uses of the University’s trademarks must be carefully managed to protect the University’s reputation and promote campus-sponsored initiatives.

Licensing Programs

UC Berkeley’s licensing programs regulate, promote, and protect the commercial use of the University's name and identifying marks. When merchandise displaying the University’s trademarks are resold for profit, the University receives a royalty from the licensee, who has been granted permission to use the trademarks. 

In addition to ensuring that the University's name and other trademarks are used  appropriately and with permission, the use of licensed vendors also helps to support the University's efforts to be socially responsible.  Licensees are required to comply with the UC Code of Conduct for Trademark Licensees and become members of the Fair Labor Association (FLA).    The FLA monitors compliance to the Code and conducts independent assessments of factories to determine if there are any violations.  By using a licensed vendor, you can do your part to support the rights of workers who are engaged in the manufacture of UC-branded apparel and other goods. 

If you are interested in acquiring a license for retail sales associated with the Domestic and International Licensing Program, contact the Collegiate Licensing Company or the Berkeley campus'  licensing administrator, mterwill [at] berkeley [dot] edu, Asst. Athletic Director for Business Development.

If you are interested to learn if a particular manufacturer produces officially licensed merchandise, please review the Licensee Lists attached below.  With the exception of products produced by our RESTRICTED licensees, all other products should be available at physical and/or online retail outlets. 

Campus departments, student groups, staff organizations and others interested in having merchandise produced for promotion or fundraisinig should carefully review our licensing process for internal use. 

Media

UC Berkeley regularly receives requests from individuals or companies who wish to use our trademarks in television/film productions, commercial photographs or in advertising.

If you wish to use the University's name, seal, logos, landmarks, and other trademarks in commercial media, such as film/television productions, advertising, press releases promoting businesses, products, or services, marketing communication materials, or on websites, please review the information here.   

While educational institutions, news agencies, and other non-profit organizations may reference the University in articles for the purposes of education or information, if you need assistance with a media request, we recommend you contact the University’s Media Relations Office.