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A

Agreement

May be used as a synonym for contract, which defines the legal obligations of two or more parties.

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B

Business Contracts:

There are many types of business contracts in which the University engages. For examples, visit http://businessservices.berkeley.edu/contracts/contracttypes. 

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C

Cause-related/Cause Marketing:

For OMBO, cause-related (or cause) marketing is engaging in branding, advertising, and/or promotional communication and activities that aligns and/or supports (the campus') socially responsible mission and initiatives.

Common Law Rights:

Common law rights are rights that are created through use of a mark. Common law trademark rights have been developed under a judicially created scheme of rights governed by state law. Federal registration is not required to establish common law rights nor required to begin use of a mark. A trademark protected by common law rights is referenced with a ™. Reference: Bitlaw

Copyright:

A form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Reference: U.S. Copyright Office

Corporate/Social Responsibility:

The corporate belief that a company needs to be responsible for its actions – socially, ethically, and environmentally.

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D

Disclaimer:

Language that stipulates that a product or service is not affiliated with, endorsed or supported by the University of California, Berkeley. Such language is often included on a website or publication where there is a likelihood of confusion that the product or service is provided by the University.

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I

Intellectual Property (IP):

Intellectual property refers to creations of the mind used in commerce. The three main categories of IP are:

• Trademarks—A name, word, symbol, design, slogan, distinctive shape, or landmark
• Patents—The grant of property rights to an inventor for an approximate term of 20 years. Click here for more detailed information about patents and inventions.
• Copyrights—Artistic and literary expressions, such as photographs, drawings, films, and written materials. Click here for more information.

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L

License:

Is the act or documenting of giving permission/authorization. The University may grant permission or license to use its trademarks through:

• Trademark License Agreements (limited, domestic, and international)
• Revocable License to Use the University’s Name
• Letters of Understanding
• Business Contracts

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M

Marks:

Abbreviation of “Trademarks” and may be used as a synonym

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R

Registered Trademarks:

A registered trademark is one that has been formally registered with the U.S. Patent and Trademark Office or other patent office in a foreign territory. The symbol “®” is the appropriate notice to accompany registered trademarks.

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S

Service Mark:

A service mark is the same as a trademark except that it identifies and distinguishes the source of a "service" rather than a "product." The University of California, Berkeley is associated with the service, “education.”

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T

Trademark:

A trademark identifies and distinguishes the goods and/or services of one organization from those of another.

Trademark Notice:

Identifies the trademark registration status. In the United States, common law rights may accrue to the owner of a trademark, thus the trademark may have a “™” accompanying it. Federally registered trademarks should have a “®” trademark designation.

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