Campus-Wide Marketing Collaboration

Connecting@Cal is a UC Berkeley communication program and task force dedicated to sharing information and ideas and consolidating efforts and skills to promote synergy in campus promotional and cause-related activities.

Bi-Annual Marketing Forum

Launched by OMBO in 2007, an inaugural Connecting@Cal Marketing Forum was held to encourage marketing stakeholders to network and brainstorm on a collaborative approach to future activities and events. The outcome of the event was both positive and educational, and resulted in the creation of a Connecting@Cal planning committee, consisting of a cross-section of representatives from the campus marketing community.

The Connecting@Cal Marketing Forum will take place twice a year, and will feature topics such as branding, sponsorship, and techniques and tools to manage centralized campus marketing efforts. OMBO encourages participants to present their views, and speaker opportunities may be arranged by contacting ombo [at] berkeley [dot] edu.